June 24, 2020
Like other retailers, bedding stores have embraced e-commerce and moved online, shuttering many brick-and-mortar outlets in the process.
Shopping for pillows online is wonderful for a number of reasons:
While more convenient, shopping from home can be daunting. How can you select a pillow without having felt it? How do you know which pillow will give you a great night’s sleep and which will leave you full of neck pain and regret?
Before you embark on a shopping spree, here are some tips for buying pillows online:
Know what you have, know what you like, know what you want:
Are you replacing well-loved pillows that you’ve enjoyed sleeping with? Or perhaps you had a one-night stand with the perfect pillows at a hotel or a friend’s house. If so, find out the type of fill and how many ounces of fill they contain, and look for a close match.
Maybe you’re breaking up with your pillows because they’ve left you hurting one too many times. If this is the case, try to determine what you don’t like about the pillows, so you can search for an alternative.
Know what type of pillow suits your sleeping style:
While this isn’t an exact science, here are some guidelines:
Preferred Sleeping Position
Recommended Support Level
Recommended Fill Type
Front or Back
Soft or Medium
Down or Down Alternative (down pillows are very soft and sinky!)
Medium or Firm
Down & Feather or Feather (pillows containing feathers provide more support than pillows without)
Down or Down & Feather
Read more about the difference between down and feather here.
Online descriptions can be vague or brief. Don’t be fooled by words like ‘luxurious’ or ‘comfortable’. Know what you’re looking for, and ask for it.
Fill: What material is the pillow filled with? What is the loft of the fill? How many ounces of fill does it contain? How supportive is this pillow?
Shell: What is the shell made of? (More on thread count here.)
Maintenance: What are the washing and care instructions for the pillow?
Warranty: Does the pillow come with a warranty, and what does that warranty cover?
Other specifications: What are the dimensions of the pillow? Is the pillow exactly as it is pictured online?
Don’t be afraid to ask for advice when searching for ‘the one’. Contact the store and tell them how you sleep, and what you’re looking for in a pillow – let them be your matchmaker!
Vet the brand:
Invest in pillows from a trusted manufacturer and retailer. Look for a brand with positive customer reviews. The staff should be knowledgeable about the products, and the company’s website should provide ample reading and resources. If the company issues warranties and has a fair return or exchange policy, they stand behind the quality of their products.
Customer reviews provide excellent insight about the quality and longevity of a product, as well as the buying experience with a company. Keep in mind that there is no pillow that is right for everyone. One customer may find a down alternative pillow too soft, while another may find it provides the perfect amount of support. Pay more attention to reviews that highlight construction and quality of a product (such as stitching or leakage issues) than the reviewer’s personal taste.
Are you ready to shop? Put your feet up and pour yourself that glass of wine. Armed with some knowledge and the right questions, you can find the pillow of your dreams without a trip to the store.
Have any tips to add to the list? Have a pillow shopping experience to share? Leave us a comment below!
Graphics and illustrations by Amanda Nguyen
October 28, 2019
Hi Laura, That is peculiar! Have you washed the pillows? How long have you had them for? Feather pillows shouldn’t clump, if properly cared for. We can chat further by email to try to figure out how the clumping happened and set you up with something you may enjoy more!
October 25, 2019
I have a number of lower quality feather pillows that I’ve purchased over the years. They all started out comfortable but gradually developed feather clumps that I can’t seem to get rid of. Is this typical of feather pillows or is it a matter of “you get what you pay for”?
September 27, 2019
Hi I’m plan on buying several new pillows but don’t exactly know just where to start. Would someone be able to assist. I also am aware that The Bay also has a 50% off sale. Which would be more lucrative as I am planning to buy many.
Could someone please advise and assist.
September 17, 2019
Hi Leanne, We have 3 different goose down pillows. The White Goose Down Pillows (blue packaging) are made with 575 loft goose down and 260 thread count cotton. The Hutterite Goose Down Pillows (purple) are made with 700 loft goose down farmed in Alberta and 400 thread count cotton. The 850 loft Hutterite Goose Down Pillow (red) are made with 850 loft goose down and 500 thread count cotton. If you can send us an email with some more details about your pillows, we can help you find a match! :)
I have had goose down pillows for years and I cannot find the same! Help!
September 12, 2019
Hi Chris, Great question! Our Down Perfect pillows are 3 chamber pillows. The inner chamber, which contains 90% of the total fill, is filled with feather. The outer chambers are filled with down, and this accounts for 10% of the total fill weight. The down in these outer chambers is at least 75% down cluster. I hope this helps!
Hi! Your website says that a product has to be at least 75% down to be labeled as a “down” product, but in one of the answers, you say that your “down pillows” are 90% feather and 10% down. Can you clarify the discrepancy there? Thank you!
Hi Leslie, Both the Down Perfect Pillow and the Hutterite Down Perfect pillow are composed of 90% feather and 10% down. The Down Perfect Pillow contains goose feather and 575 loft goose down and features a 255 thread count shell. The Hutterite Down Perfect Pillow contains duck feather and 700 loft duck down farmed by the Hutterites in Alberta, with a 400 threadcount shell. They are the same in terms of support level!
I am looking at the Hutterite Down Perfect pillows…what is the ratio of down to feathers in them? And how do they compare to the “Down Perfect” other than in price?
I want 100% down standard pillows. I have always washed my own pillows using a runner to pound and thoroughly drying them, is there a sale coming up? And how can I order? Can you help or recommend another company thanks.
Hi Geraldine, Thanks for your question! Of course there can be variation according to personal preferences/needs, and I would recommend speaking to a doctor if you’re experiencing quite a bit of pain to see what they recommend. Generally, side and back sleepers need a medium support pillow (Medium Down Perfect Pillow is quite popular). This should provide enough support for side sleeping without propping the head up too much for back sleeping. I hope this helps.
I would like to know which pillow would be best for me. I get tons of headaches and stiffness in my neck. Which should I purchase? I sleep on side and back.
August 26, 2019
Hi Jennifer. The type of pillow you’re describing is a down pillow. Our down pillows are in the red, purple and light blue packaging! :)
The Down Perfect Pillow contains 90% feather, 10% down. We believe the 3-chamber design is best for comfort. The outer layers of down prevent you from feeling the feather quills. I hope this helps!
I want to replace some well-loved pillows that I purchased from you a good 15 years ago. I believe that they’re the “soft” type. They can easily be folded and scunched up. They don’t return to the original shape on their own, like memory foam ones do – they need to be fluffed. I find most pillows, even feather ones, far too over stuffed for my liking. Do you still offer this sort of loose down pillow?
August 23, 2019
I am looking for the perfect pillows but I do want white goose feathers with down – what is the percentage of each and also is it better to have the pillow mixed with both in the case or is it better to have an inner core of feathers and outer core of down.
August 13, 2019
I like a heavier pillow that doesn’t bounce back to the shape once you lift your head from it. Would I be looking for a soft or medium pillow with a higher down or higher feather percentage?
November 15, 2018
I want a feather pillow in queen and King size and medium support I have one I buy in Germany 37 years ago since I being trying to get a new ones but is so hart to fine a good quality so I want to know The warranties of you products and how to care the pillows.
September 09, 2018
Hi Sandi, It’s about 90% feather, 10% down! :)
What is the feather to down ration on your medium king size feather and down pillow
August 07, 2018
Hi James, That depends on which pillow you’re looking at! Please email us at firstname.lastname@example.org with a link to the pillow you’re interested in, and we can provide that information! :)
What is the feather to down percentage please. Can’t seem to see the ratio on a medium pillow.
June 04, 2018
We recommend dry cleaning products that contain natural down and feather. The main reason for this is that if any moisture remains in the pillow after washing, mold, mildew and other bacteria may develop. If your pillow needs washing, bring it to a professional cleaner who has experience washing down and feather products. I hope this helps! :)
Can I wash my down/feather pillow?
If yes, how would I do this.
October 01, 2016
I have great great difficulty with finding the right pillow. I am used to a feather pillow over the years and seem to always go back to one. I suffer from migraines and arthritis in the neck. Is it possible to try a pillow and exchange it for another one if it does not work. I always always put on a pillow protector. I would be looking for king-size, down, probably softest version. This is not for your website, but a question for your consultants please. Thank you.
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June 03, 2020
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June 01, 2020
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May 31, 2020
There’s a common misconception among consumers that down and feathers are the same thing. In fact, they’re quite different. In this post, we break down the main differences between these fill types.
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